You can't convince me on social media

This is a post for folks who don't think social media is for them.

I can see where you're coming from.
Social media is not something new. We had AIM messenger and other tools before Facebook and all the other folks started.

• It's difficult to reach a large audience
• you need a big budget, analysts, networkers

I get it - it's not easy. You'll like to focus on the old school marketing. Cool let's do that.

Losing out

In reality, when you post on social media about a new product or service, you're finding yourself interacting with the same small cross- section of users. And lose out on the rest of the market.

Old school marketing

1. No matter what you're promoting, you will still need to rely on offline connections for support. For example, a friend you've established a relationship with for years will likely show up to your grand opening versus someone you just met on the street.

• connect with people who care about you
• or at least align with your business mission

2. Media spotlight

• Let's get you into the local media: radio, television, local articles, coffee shops, or what ever is related to your business
• get their attention and maybe some coverage

3. Never hire someone for something you can do yourself

• If you're not an expert at marketing or public relations, this is a great opportunity for you to learn
• Create an event, figure out what it takes to start one and learn from the mistakes you make

4. It's all about the customer

• sales are super important
• it's important that people are happy with the product. not to collect online likes or followers
• possibly, if you do have a social media - get a testimony or two on your page. 

Lastly. Don't ghost your customers. Show your customers that you care about them - and be available. 

• by email
• in person
• phone calls
• use social media if it makes sense to your business
• it's your business - so trusts yourself