POSTING WITH A PURPOSE
In this post you'll:
Importance of screen names and profile pictures
You want to be consistent, right? First, think long and hard about the name you'll push out. Because that's going to be your reputation on the line.
Snappy titles, gripping pictures, relevant content:
Share interesting bits and people will follow - or at least, that's the theory.
Sharing content people want to read.
This is where you'll have to do a lot of social listening to figure out what does your audience want to hear from you.
How? Just ask. Ask your follows in a message, and if you have a good reputation with your clients, a survey might help,
Finding content to talk about in your industry
A computer company shouldn't just go on and on about phones.
Maybe a blog post that says, "The 100 best Apple apps of 2018" might fit into your audience's needs. That way it could supplement their computer needs.
KISS. Keep it simple, stupid.
I like to think of this acronym all the time
Posts should be kept short and sweet -- never longer than 1,000 words
Speaking of infographics
Here are some great resources to start on infographics. It's essentially taking data and turning it into a picture format.
Back to the topic of blogs...
Blogs and social media are not independent of each other. In fact, they help keep that integration of your brand going.
What you can do is tease a short information on social media to your blog. Then from your blog, there is a call to action to offer your services or products, etc.
Here are some tools to help
Mega is based in California with her husband & three dogs: Fluffy, Simon, and Charlie. Mega started her career as a TV news reporter and transitioned into marketing and data science. Her vision is to solve problems through storytelling and data-driven strategies.