Starting out strong

POSTING WITH A PURPOSE

In this post you'll:

• Think twice about creating a goofy Facebook name like a hangover
• Joining blogging networks can expand blogs's reach exponentially
• Produce posts from anywhere in the world

Importance of screen names and profile pictures

You want to be consistent, right? First, think long and hard about the name you'll push out. Because that's going to be your reputation on the line.

• Instead of being clever, be professional
• Vanity URL
  • coming up with a good URL that's easy to find is a key
  • EX) plus.google.com/megamarketing
  • It wouldn't be great if I had it at: plus.google.com/megamarketing23634 

Snappy titles, gripping pictures, relevant content:

Share interesting bits and people will follow - or at least, that's the theory.

Sharing content people want to read.
This is where you'll have to do a lot of social listening to figure out what does your audience want to hear from you.

How? Just ask. Ask your follows in a message, and if you have a good reputation with your clients, a survey might help,

Finding content to talk about in your industry

• AllTop
• Pinterest
• StumbleUpon

A computer company shouldn't just go on and on about phones.
Maybe a blog post that says, "The 100 best Apple apps of 2018" might fit into your audience's needs. That way it could supplement their computer needs.

KISS. Keep it simple, stupid.

I like to think of this acronym all the time
Keep 
It
Simple
Stupid

Posts should be kept short and sweet -- never longer than 1,000 words

• supplement it with graphics, photos, videos = studies have shown it will increase views
• Titles with: "How to..." or  "Top 10..."

Speaking of infographics

Here are some great resources to start on infographics. It's essentially taking data and turning it into a picture format.

• Infogram
• Infoactive
• Easel.ly
• Piktochart

Back to the topic of blogs...

Blogs and social media are not independent of each other. In fact, they help keep that integration of your brand going.

What you can do is tease a short information on social media to your blog. Then from your blog, there is a call to action to offer your services or products, etc.

Here are some tools to help

• Sharethis.com
• Clicktotweet.com

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